The National Council on Skin Cancer Prevention has designated the Friday before Memorial Day as “Don’t Fry Day.” This year it is May 25. The goal? To make sure people stay safe in the sun and protect their skin while enjoying the outdoors—on “Don’t Fry Day” and every day.
Here’s why. Skin cancer is on the rise in the United States; the American Cancer Society estimates that one American dies every hour from skin cancer. In 2012 alone, the American Cancer Society estimates there will be more than 76,250 new cases of malignant melanoma, the most serious form of skin cancer.